America-South America-Argentina-Smith Brew Bar Wayfinding System Design

1. Brand Image Strengthening

Smith Brew Bar effectively strengthens its brand image through the wayfinding system. From the prominent "Smith" logo on the bar counter to the "BEERS Smith" sign on the wall, a unified and unique font design is used, combined with warm - toned lighting to create an exclusive brand atmosphere. This design allows customers to clearly perceive the brand the moment they enter the bar, deepening brand memory. 

3. Lighting Effect to Create Atmosphere

Lighting plays an important role in the wayfinding system. The "Play it" sign composed of blue neon tubes stands out against the dark wall, conveying an entertaining and relaxed atmosphere. The blue backlight under the bar counter not only highlights the "Smith" brand name but also creates a mysterious and fashionable atmosphere, which is in line with the nature of the bar as a nighttime entertainment venue and enhances the customer experience. 

4. lear and Practical Information Communication

The information communication of the wayfinding system is clear and practical. The wine display board lists the names of various beers, such as "HÖLSCH" and "BLONDE", in a simple and clear way, helping customers quickly understand their beer options. The restroom signs clearly distinguish between "WOMEN" and "MEN", facilitating customers to find the corresponding locations and improving the convenience of use. 

5. Unified and Coordinated Design Style

The design style of the entire wayfinding system in the bar is unified and coordinated. From metal - material signs to neon - light logos, from retro fonts to warm - toned lighting, all elements echo each other, jointly creating a spatial atmosphere with a retro industrial style and a sense of fashion, allowing customers to experience a consistent style in all areas of the bar. 

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Case Interpretation Designer:

Myra

Publisher:

 Charcy

Recruit:

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