I. Project Background

King & Wood Mallesons (KWM), headquartered in Hong Kong, China, operates 31 offices across regions including Asia, Australia, Europe, the Middle East, and North America. It stands as the largest law firm not headquartered in the UK or the US. In Australia, KWM is a significant player in the local legal market, holding a prominent position in areas such as project development, construction engineering procurement, project financing, mergers and acquisitions, and compliance, supported by a team of highly experienced lawyers.

2. Analysis of Key Design Points

Design of Floor Signage

Visual Identity ability: The floor signage follows the principle of simplicity and clarity. With clear numerical markings and simple graphic symbols, it enables visitors to quickly locate floor information. Additionally, the color and material of the signage are consistent with the overall signage system, reflecting the coherence and integrity of the design.

Material and Craftsmanship: 304 stainless steel is selected as the main material for the frame, with a satin brushed surface treatment to present a delicate metallic texture, which aligns with the law firm's brand image of "professionalism and reliability".

3.Summary of Design Effects

The wayfinding system of King & Wood Mallesons (KWM) law firm has established a professionally distinctive, functionally responsive, and experientially refined guidance system through the systematic design of core elements such as floor signs, reception desk logos, door nameplates, and elevator way finding screens. From strengthening the brand image to improving spatial navigation efficiency, it not only optimizes the internal office order of the law firm but also conveys the brand values of "reliability, efficiency, and innovation" in legal services to clients and visitors, making it a benchmark case for way finding design in high-end professional service institutions.

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Case Interpretation Designer:

Myra

Publisher:

 Charcy

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