Poly Jin Ting Bay Integrated Coastal Cultural & Tourism Wayfinding System
【Design Development& Manufacturing Case Study】
Project Name
Poly Jin Ting Bay
Location Huidong, Guangdong, China
Developer Poly Developments and Holdings Group
Project Overview
Poly Jin Ting Bay is a large-scale integrated coastal cultural and tourism development by Poly Developments
and Holdings Group, a leading state-owned real estate developer in China.
The project integrates multiple functions within a vast coastal site, including outdoor promenades,
resort hotels, seaside commercial streets, a waterfront visitor center, and high-end residential communities. Its scale and mixed-use nature require a highly consistent and intuitive wayfinding system.
Scope of Work|Design Development & Manufacturing
All wayfinding signage throughout the entire project was design-developed and manufactured by Buoyant Signage.
Based on the overall design intent, our scope focused on: ⚪Refining a unified design language across all signage
⚪Establishing a clear information hierarchy for intuitive navigation
⚪Translating conceptual designs into manufacturable, durable solutions
Unified Design Language & Information Hierarchy
A consistent visual system and clear hierarchy of information were applied across all functional zones
to ensure users could quickly understand directions and destinations throughout the project.
This approach supports different user groups—including tourists, hotel guests, and residents—while maintaining overall visual consistency.
Signage System Coverage
The project included comprehensive wayfinding signage for:
⚪Main entrances and identity zones
⚪Site-wide orientation maps
⚪Outdoor promenades and pedestrian routes
⚪Commercial streets and hotel areas
⚪Visitor center information zones
⚪Residential communities and building identification
Materials & Manufacturing
Considering the coastal environment, the wayfinding system adopted:
⚪304 / 316 stainless steel structures for corrosion resistance
⚪High-durability surface treatments resistant to UV and salt spray
⚪Manufacturing-oriented structural detailing for stability and ease of installation
All signage was produced under strict quality control to ensure long-term outdoor performance.
Project Results
⚪Clear and intuitive navigation across a large mixed-use site
⚪Consistent visual identity throughout all functional zones
⚪Reliable performance in a coastal outdoor environment
⚪High-quality execution from design development to final production
This project demonstrates Buoyant Signage’s capability in design development and manufacturing of large-scale integrated wayfinding systems.